CMC

CMC 4th March

• Gut Health
  • There is no visibility on the format. Get there
• Allergy
  • Product has a high scope (eg: seasonal allergy in Bangalore; Pet allergy)
  • Quickly asked to explore

Top 10

• Good in Agri, Silvi, Material

Chocolate

• Fabelle is already better
• New claim : Premium, world's smoothest chocolate and sustainable edge
• Delivery format: smoothest and melts quickly

Delays

• Delay in clinical
• Heat tolerant - delay
• Antiviral paper - delay